This Privacy Policy outlines how Serenity Himalayan Pink Salt collects, utilizes, and shares your personal information when you visit or make a purchase from our website.

Personal Information We Collect

When you visit our website, certain information about your device is automatically collected, including your IP address, device information, time zone, and cookies. Additionally, when you browse our website, information about the individual web pages and products you view is automatically collected, along with data on how you interact with the website. This collectively gathered information is referred to as “Device Information.”

Technologies used to collect Device Information include: 

• Cookies: Data files stored on your device containing an anonymous unique identifier.
• Log files: Records of website activity, including IP address internet service provider, browser type, date/time stamps, and referring/exit pages.
• Web beacons, pixels, and tags: Electronic files storing data on user browsing activity.

Furthermore, when making a purchase on the website, we collect information such as your name, shipping address, billing address, email address, payment information (credit card numbers), and phone number. This information is stored as “Order Information.”

Use of Personal Information
Device Information and Order Information collectively constitute “Personal Information.” The Order Information is primarily used to fulfill orders placed through the website, including processing payment information, making shipping arrangements, providing order confirmations, and invoices. It is also utilized for:

• Communication with customers.
• Screening orders for potential risk or fraud.
• Providing customers with advertising or information about our products and services based on their preferences.

Device Information aids in fraud screening, risk assessment (mainly through IP addresses), and overall website optimization.

Sharing Your Personal Information
We share Personal Information with third parties to ensure its proper use. For example:

• Shopify powers our online store. Learn more about Shopify’s use of Personal Information here.
• Google Analytics helps understand how customers use our website. For details on Google Analytics’ use of Personal Information, visit this link.

Additionally, we may share Personal Information in response to legal requests, to comply with applicable laws and regulations, or to protect our rights.

Behavioral Advertising
Personal Information is used for targeted advertising or marketing communications. To learn more about targeted advertising, visit the Network Advertising Initiative’s educational page here. Opt-out options for targeted advertising are available through:

• Facebook
• Google
• Bing

Visit the Digital Advertising Alliances’ opt-out portal here to opt out of these services.

Do Not Track
Our website does not alter its data collection and usage practices when a Do Not Track signal is received.

Your Rights
If you reside in Europe, you have the right to access, correct, update, or request deletion of your Personal Information. Contact us using the information provided below.

Additionally, European residents’ information may be processed for contractual purposes or legitimate business interests. It may be transferred to locations outside Europe, including the United States and Canada.

Retention of Customer Data
Order Information is retained in our records unless a customer requests its deletion.

Changes to the Privacy Policy
We reserve the right to update and modify this privacy policy periodically for operational, regulatory, or legal reasons.

Contact Us
For further information, inquiries, or to file a complaint regarding our privacy policy, please contact us via:

• Email: info@serenityhimalayan.com